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How Retailers Are Using Social Media to Manage PR and Customer Services and Drive Revenue

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London, UK (PRWEB UK) 25 March 2014

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced its latest in a series of educational webinars, How Retailers Are Using Social Media to Manage PR and Customer Services and Drive Revenue, featuring the Co-Founder and Editor-in-Chief of Internet Retailing Ian Jindal on April 1, 2014 at 3 p.m.

During the webinar Jindal will:


Analyse the social presence of Internet Retailing’s Top 100 Retailers
Present social media in stats: the key numbers on growth, reach, etc.
Reveal engagement: a qualitative look at retailers’ social activity
Finish with a 6-point list of social considerations

Social media touches every stage of multichannel retail from the early influencing stages to aftersales service, said Jindal. Bringing transparency to buying (whether liking products on Facebook or re-tweeting unhappy reviews) as well as the fulfilment process, your social media channels are expected to react to stock queries, delivery times and returns issues. Even when in-store, consumers are sharing their buying experiences, both positive and negative, on social media.

Register for this special webinar

How Retailers Are Using Social Media to Manage PR and Customer Services and Drive Revenue is a post from: Nevada Sunshine


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